Promotion

Are you making the most of every available channel to increase your global sales? The marketing strategy you choose should suit your product, resonate in your chosen market and make the best use of your time and funds.

Finding Opportunities

Locating new buyers is a great way to expand your export business, but finding the best buyer can be a huge challenge. Let Pennsylvania's Regional Export Network help you locate qualified partners.

You can advertise your business and products to potential buyers with press releases and paid ads in industry and local publications. Other methods to consider are the use of export directories, trade shows and missions.

Export Directories

Use export directories to post your business profile and detailed product advertisements called sell offers. Some popular directories include:

Trade Shows/Missions

Introduce your product to an international audience and identify new business partners by attending international trade events, conferences, and missions. Find trade events sponsored by the Pennsylvania Center for Trade Development.

Use the link below to find events sponsored by the U.S. Department of Commerce:

Need assistance getting ready for a trade show? We can help. Contact us at (717) 787-7190 or trade@newpa.com.

Localization

Localization – customizing your product, literature, or website for a specific market – can mean the difference between success and failure.

There are a variety of reasons to localize. First and foremost, users who can relate to your product's imagery and read the packaging in their native tongue are more likely to become buyers because they see that you are committed to serving their needs. The same is true for your website. Localizing your product, literature, and website also levels the playing field with local competitors, giving you an edge over foreign competition. It may also reduce support costs.

Here are some things to consider:

  • Does your product packaging and website use jargon or slang that may not translate well?
  • Will you need to translate your product packaging and website into a foreign language to increase sales?
  • How will your target audience relate to your product's imagery and use of color?
  • Will you need to update your website to accommodate extended addresses, phone numbers, foreign currency, and slower connections?

The following resources on localization may prove helpful:

Need Help?

Pennsylvania's Regional Export Network and Global Network of Trade Representatives can help you identify the advertising and sales channels that work best for your business and target market. They can also help with product and website localization. Find your local export assistance representative or contact Pennsylvania's Center for Trade Development at (717) 787-7190 or trade@newpa.com.